Most property websites are built for agents selling existing stock. They have listings, filters, map views and a contact form. That works when the product already exists.

Off-plan is different. You are selling something buyers cannot walk through, cannot see the view from, and cannot fully imagine. Your website has to do the work that the show home cannot do yet - explain the development, build confidence in the developer, show what each residence will be, and give buyers a clear reason to register interest before the launch event fills up.

This guide covers exactly what that website needs to do, page by page, and how to build it without a custom development budget or a team of web developers.

What does an off-plan buyer actually need from your website?

An off-plan buyer makes a much larger commitment than a buyer viewing existing stock. They are committing money - and often a significant deposit - to something that does not exist yet. Before they do that, they need four things from your website.

First, they need to understand the development. What is being built, where, by whom, and when. Second, they need to see the individual residences - floor plans, sizes, pricing and availability. Third, they need to trust the developer - past projects, track record, team. Fourth, they need a low-friction way to register interest before they are ready to commit fully.

A website that answers all four of those needs will convert browsers into registered buyers. A website that answers one or two will lose them to a competitor with a stronger online presence.

Does your website need a separate page for each development?

Yes - if you are presenting more than one development, each one needs its own page. Buyers searching for a specific development or location will land on that development page directly from search or from an agent's link. A single homepage that lists several developments without individual pages means every visitor has to do more work to find what they are looking for, and many will leave before they do.

Each development page should carry: the name and location, the headline positioning (number of residences, target completion, key architectural or design angle), a photo gallery or CGI renders, a link to the individual residences, and a register interest call to action. The Loggia template handles this with a CMS-driven Developments collection - each development is one entry, and its residences are linked directly to it, so the page stays current automatically as units are added, updated or sold.

What should a residence detail page include?

A residence detail page is where a buyer decides whether to register interest. It needs: the floor plan as a downloadable image, the size in square metres or square feet, the number of bedrooms and bathrooms, the price or price guide, the current availability status (available, reserved, sold), and the floor or aspect within the development.

The status field is the most important field to keep current. A buyer who finds a residence they like, registers interest, and is then told it was reserved two weeks ago will not register interest on another unit - they will go elsewhere. Loggia's Residences CMS collection includes a status field that updates the availability table and the residence page simultaneously, so a sales team member can update a status in one place and the site reflects it immediately.

How do you show availability without a custom database?

Webflow's CMS lets you build an availability table from your Residences collection without any custom code or third-party tools. Each residence is a CMS item with fields for floor, type, size, price and status. The availability page filters and displays those items as a table, and the status field controls what buyers see.

The Loggia template includes an Availability page built exactly this way. You update residence status in the Webflow CMS editor - no developer needed, no database to sync, no plugin to maintain. When a residence is reserved, you change one field. The table, the residence detail page and the development overview all reflect the change after the next publish.

For very large developments where availability changes frequently, you can automate CMS updates via Webflow's API using a tool like Make or Zapier connected to your CRM. That is an optional layer - many smaller developers manage updates manually with no issues.

What is a register-interest flow and why does it matter more than a contact form?

A contact form asks buyers to reach out. A register-interest flow gives them a reason to act now, before the launch event, before the show home opens, before units are formally released.

The register-interest CTA should appear on: the development overview page, every residence detail page, and the availability table. The form itself should be short - name, email, phone, which development and, optionally, which type of residence they are interested in. The goal is to capture the lead, not to qualify them completely at this stage.

Loggia includes three register-interest page variants. Each variant is designed for a different moment in the buyer journey: early interest (broad development inquiry), specific unit interest (arriving from a residence detail page), and post-event follow-up (arriving after a launch event or agent referral). You can use all three or pick the one that fits your current stage.

Do off-plan buyers read the buying guide?

Yes - more than most developers expect. Off-plan buyers are often first-time new-build buyers who have questions about the payment schedule, what a reservation fee covers, when the exchange happens, what the completion process looks like and what happens if the completion date changes.

A buying guide page that answers those questions clearly does two things. It reduces the volume of repetitive inquiries your sales team handles. And it builds trust - a developer willing to explain the process in plain terms is one that buyers are more likely to commit to.

Loggia includes a Buying Guide page as a template page. The content covers the stages from reservation to completion, payment schedule structure, what buyers should prepare before reserving, and a brief FAQ section. You can update the text to match your own process and legal requirements.

How do you build credibility when your development is not finished yet?

Credibility for an off-plan development comes from three sources: the developer's track record, the design and build partners involved, and the quality of the marketing materials.

On your website, credibility means: a Team page that names the people behind the development and links to past projects, a Design and Neighbourhood page that explains the architectural approach and the location in depth, and high-quality CGI renders or photography of the development and surrounding area. Buyers who cannot visit the site will judge the quality of the development by the quality of the website and the materials on it.

Loggia includes a Team page with CMS-driven team member profiles, a Design and Neighbourhood page as a long-form editorial page, and a Journal for development updates - construction progress, design stories, neighbourhood features. A well-maintained journal signals that the developer is active and on schedule, which is a meaningful trust signal for off-plan buyers checking back over the weeks or months before their reservation.

What pages does a new development website need?

A residential development website needs eight core pages to convert browsers into registered buyers. The homepage introduces the developer and the portfolio. The Developments section presents each scheme with its own detail page. The Residences section shows individual units with floor plans, sizes, prices and status. The Availability page gives buyers a fast overview of what is still available. The Register Interest pages capture leads at the right moments. The Buying Guide explains the purchase process. The About page covers the developer's track record. The Journal keeps buyers updated on progress.

Loggia includes all of these as template pages, plus three homepage variants and three development page variants so you can test different approaches to presentation without rebuilding.

How long does it take to get a development website live?

With Loggia, a developer with existing content - CGI renders, floor plans, copy for the development and the team page - can have a site live in a week. The template is built with Webflow's Client-First class structure, which means the CMS fields are clearly labelled and straightforward to update without touching any design or code.

If you need help setting up the site - importing your content, configuring the CMS, connecting your domain and publishing - the Loonis Pro customization plan covers all of that in five business days for $1,750. The Premium plan, starting at $2,900, adds custom pages, additional features and a discovery call to scope the project in detail.

The Loggia template is $129 and includes the Webflow site and the Figma source file. You can preview it at loggia-residential-developers.webflow.io and get the template at loonis.co/template/loggia.

In summary

• A residential development website has one job: convert a browser into a registered buyer before the launch date passes.
• Eight core pages are enough to do that - homepage, developments, residences, availability, register interest, buying guide, journal and about.
• Separate pages for each development and each residence unit are not optional extras - they are what search traffic and referral links land on.
• A floor plan download and a live availability status field reduce the volume of inbound calls before a site is even launched.
• A journal or news section that updates regularly signals to off-plan buyers that the developer is active and on schedule.
• Loggia includes all eight core pages plus three homepage variants and three development page variants - preview it at loggia-residential-developers.webflow.io and get the template at loonis.co/template/loggia.

FAQ

Can I use Loggia if I am only selling one development, not a portfolio?

Yes. Loggia works for a single development. You use one Developments entry and add your residences to it. The multi-development structure is there if you need it, but it does not require multiple developments to function. Many developers launch with one scheme and add more later as the CMS grows.

Can I add a live availability status to each residence without a developer?

Yes. Loggia's Residences CMS collection includes a status field with options for available, reserved and sold. You update the status in the Webflow CMS editor - no code, no developer, no plugin. The availability table and the residence detail page both pull from the same field, so one update covers both.

Does Loggia include a floor plan download for each residence?

Yes. The Residence Detail page includes a field for an attached PDF or image, which buyers can download. You upload the floor plan file to the Webflow asset library and link it in the CMS entry for that residence. Each residence can have its own floor plan file.

Can I customise Loggia without a Webflow developer?

Yes, for most changes. Loggia is built on Webflow's visual editor, and the CMS fields are labelled clearly so you can update content, add residences, change prices and update availability without writing any code. For more significant customisation - adding new pages, changing the layout, integrating a third-party booking or CRM tool - the Loonis Pro plan gives you a configured site in five business days.